Post by Jaheem on Mar 27, 2009 9:02:01 GMT -5
Golden Age
The original WrestleMania, held in 1985, was a resounding success. This event is sometimes credited as the debut of what McMahon called "sports entertainment", in contrast to his father's preference of pure wrestling. The WWF did incredible business on the shoulders of McMahon and his all-American babyface hero, Hulk Hogan, for the next several years, creating what some observers dubbed a second golden age for professional wrestling. The introduction of Saturday Night's Main Event on NBC in mid-1985 marked the first time that professional wrestling had been broadcast on network television since the 1950s. In 1987, the WWF produced what was considered to be the pinnacle of the 1980s wrestling boom altogether, WrestleMania III.[4]
New Generation
The WWF hit a low point in the wake of allegations of steroid abuse and distribution made against it in 1994; there were also allegations of sexual harassment made by WWF employees. McMahon was eventually exonerated, but it was a public relations nightmare for the WWF. The steroid trial cost the WWF an estimated $5 million at a time when revenues were at an all-time low. To compensate, McMahon cut the pay of both wrestlers and front office personnel – close to 40% in the latter case (and about 50% for top level managers such as Bobby Heenan and Jimmy Hart, who both left). This helped drive many WWF wrestlers to its only major competition, World Championship Wrestling (WCW), between 1993 and 1996. During this period, the WWF promoted itself under the banner of "The New WWF Generation," featuring Shawn Michaels, Diesel, Razor Ramon, Bret Hart, and The Undertaker. In an effort to promote them and other young talent as the new superstars of the ring, the WWF began to play on the age restrictions which former WWF wrestlers such as Hulk Hogan and Randy Savage (who by now were working for WCW) now faced. This is best seen in the "Billionaire Ted" parodies of early 1996 (a reference to WCW's owner and patron, media mogul Ted Turner) which culminated in a "rasslin'" match during the warm-up to WrestleMania XII.
Monday Night Wars
Main article: Monday Night Wars
In 1993, the WWF broke new ground in televised professional wrestling with the debut of its cable program WWF Monday Night Raw. After becoming a runaway success, WCW in 1995 countered with its own Monday night cable program, WCW Monday Nitro, in the same time slot as Raw. The two programs would trade wins in the ensuing ratings competition until mid-1996, when WCW began a nearly 2-year domination that was largely fueled by the introduction of the New World Order, a stable led by former WWF stars Hulk Hogan, Scott Hall, and Kevin Nash.
1996-1997
The feuds and match types developed by the end of the mid 1990's began a new era in wrestling. The fans of the WWF seemed to favor what was posed to them as the bad guy instead of the good guy. The creative changes made by the WWF creative board saw wrestling take on a "street fighting," "bad attitude" approach, however despite the revolutionary changes in sports-entertainment that the WWF founded, these years remain the lowest of the WWF's financial income and a heavy loss in fandom to rival WCW. Throughout 1996 and 1997, the WWF lost much of its leading talent to WCW, including Razor Ramon (Scott Hall), Diesel (Kevin Nash), Psycho Sid (Sid Eudy), Alundra Blayze (Debra Miceli), and the late Rick Rude. The WWF replaced them with former WCW talent such as Vader (Leon White), Stone Cold Steve Austin, Brian Pillman, Mankind (Mick Foley), and Farooq (Ron Simmons). Eric Bischoff's public humiliation of the WWF, criticising them for signing WCW's sacked wrestlers and bragging that WWF wrestlers were signing for WCW due to higher pay, intensified the Monday Night Wars only for Nitro as the WWF struggled to regain its popularity.
McMahon managed to keep Bret Hart from reverting to WCW, and began a feud with Hart and Steve Austin. In Hart's absence after WrestleMania XII, Steve Austin became the new face of the company, starting with his Austin 3:16 speech, shortly after defeating Jake Roberts in the tournament finals at the 1996 King of the Ring pay-per-view.[5] WrestleMania 13 saw Hart beat Austin in a critically acclaimed submission match, and shortly after saw Hart form The Hart Foundation. Austin and Shawn Michaels feuded with them for the majority of the year. This proved to be a major turning point in the company's marketing approach. Despite his strong long running image as a face, the Canadian Hart was turned heel in an anti-USA gimmick, whilst Steve Austin became cheered by fans despite efforts to design him as the ultimate heel (see tweener). Rocky Maivia joined the Nation of Domination stable after fans rejected his good guy image, and Shawn Michaels formed the street gang faction D-Generation X with Triple H and Chyna; similar to the Stone Cold Steve Austin character, DX was designed not to care for what the fans or other wrestlers thought of them. The Hell in a Cell match between Shawn Michaels and The Undertaker produced a fresh strong foundation for the WWF's creative board. 1997 ended with McMahon becoming widely despised by fans following Bret Hart's controversial departure from the WWF (see Montreal Screwjob), proving to be a founding factor in what was to kick start The Attitude Era.
Attitude Era
Main article: The Attitude Era
By January 1998, the WWF began broadcasting more violence, swearing, and more edgy angles in its attempt to compete with WCW. After Bret Hart left for WCW following the Montreal Screwjob incident, [6] Vince McMahon used the resulting backlash in the creation of his "Mr. McMahon" character, a dictatorial and fierce ruler who favored heels who were "good for business" over "misfit" faces like Austin. This, in turn, led to the Austin vs. McMahon feud, which, along with D-Generation X, officially began the Attitude Era. It also featured the established Monday Night Wars, where both WCW and the WWF had Monday night shows that competed against each other in the ratings. Many new wrestlers came into the WWF such as Chris Jericho, The Radicalz (Chris Benoit, Eddie Guerrero, Perry Saturn, Dean Malenko) and the 1996 Olympic gold medalist, Kurt Angle, whilst the characters of The Rock (renamed from Rocky Maivia), and Mick Foley (as Mankind, Cactus Jack and Dude Love) were successfully re-invented to compete at the main event level. This era also saw the evolution of more brutal matches with different stipulations to increase viewership, mainly the furthering of Hell in a Cell (notably its second appearance featuring The Undertaker vs. Mankind) and the Inferno match (introduced by Kane against The Undertaker).